Alternative Bid Modifier Input

Overview

The Alternative Bid Modifier Input lets you add or update multiple SubIDs with bid modifiers or bid amounts in bulk. In this feature, you can enter SubIDs in a text field, validate them, then review and save.

Accessing the Feature

Open a keyword in the Keywords Report
Go to the Optimize tab
Find the "Enter SubID/s:" text area

Input Format

You can enter one SubID per line. Each line can include:

SubID with a bid modifier or bid amount (e.g., s987654321, 1.00 or s987654321, 50%)
Inputting only the SubID will set the bid amount to the current campaign bid and 0.00% bid modifier as default. (e.g., s987654321)

Format Examples

For Suggest SubIDs:

s987654321, 1.00
s987654322, 0.50
s987654323, 50%
s987654324, -50%

For Direct SubIDs:

1234567890, 1.00
1234567891, 0.50
1234567892, 50%
1234567893, -50%

Understanding Bid Modifiers vs. Bid Amount

Bid Modifiers (Percentage Format)

Format: percentage with % (e.g., 50%)
How it works: adjusts the campaign bid by the percentage
Example: If your campaign bid is $1.00 and you enter 50%, the resulting bid is $1.50

Bid Amount (Dollar Format)

Format: dollar value without % (e.g., 1.00)
How it works: sets the exact bid amount for the SubID
Example: Entering 1.00 sets the bid to $1.00

Note: Both formats are available for all keywords. Choose the one you prefer. The system automatically converts between formats as needed. If you enter a dollar amount for a keyword that uses bid modifiers, the system will calculate the equivalent bid modifier percentage based on your campaign bid.

Using the Feature

Step 1: Enter SubIDs

In the "Enter SubID/s:" text area, enter your SubIDs (one per line)
Include bid modifiers or bid amounts as needed
Click the information icon (ℹ️) next to the field for format examples

Step 2: Validate SubIDs

Click the "Check" button
The system validates each SubID
Validated SubIDs appear in the table below with a blue background

Note that these values haven't been saved yet

Step 3: Review the Table

The table shows:

SubID: The SubID you entered
Status: ✓ (valid) or ? (needs attention)
Date Added: When the SubID was first added
Bid Modifiers: Editable percentage (if supported)
Bid Amount: Editable dollar amount
7D Volume: Traffic volume for the last 7 days
Bid Rate: Percentage of requests that resulted in bids
Win Rate: Percentage of bids that resulted in redirects

Step 4: Edit Values (Optional)

Bid modifiers column: Click to edit the percentage modifier
Bid amount column: Click to edit the dollar amount
Changes are saved when you click "Submit"

Step 5: Submit Changes

Click "Submit" to save all changes
A success message confirms the save
The table refreshes with updated values

Tips and Best Practices

Bulk Entry: Enter up to 50 SubIDs at once
Mixed Formats: You can mix bid modifiers and bid amounts in the same entry
Choose Your Preference: Use whichever format you prefer, dollar amounts or percentages.
Blacklisting: Set a bid modifier to -100% to effectively blacklist a SubID

A SubID that is blacklisted

5. Editing: You can edit values directly in the table after validation

6. Removing SubIDs: Click the [X] button in the table to remove a SubID

Troubleshooting

SubID shows a question mark (?)

The SubID may be invalid or not found
Hover over the icon to see the error message
Check the SubID format and ensure it exists

Bid Modifiers column is hidden

Your keyword doesn't support bid modifiers.
Use the Bid Amount column instead or contact your account manager to enable this.

Changes aren't saving

Ensure you click "Submit" after making changes
Check for validation errors in the Status column

SubID appears grayed out

The SubID is no longer no longer valid to receive traffic from
Hover over the SubID to see more details