--- title: Bid Amount description: Bid Amount --- [Skip to content](https://support.trillion.com/bid-amount#main-content) [![trillion-2023-logo-1](https://support.trillion.com/hubfs/trillion-2023-logo-1.svg)](https://www.trillion.com/) - PRODUCTS Show submenu for PRODUCTS - [PRODUCTS & BRAND SEARCH](https://www.trillion.com/#Product-Brand-Search) - [Browser Search](https://www.trillion.com/#Product-Brand-Search) - [BNPL](https://www.trillion.com/#Product-Brand-Search) - [Coupon](https://www.trillion.com/#Product-Brand-Search) - [CONTENT & CONTEXTUAL](https://www.trillion.com/#Content-Contextual) - [Tiles](https://www.trillion.com/#Content-Contextual) - [Email](https://www.trillion.com/#Content-Contextual) - [Content Links](https://www.trillion.com/#Content-Contextual) - [Contextual Ad Block](https://www.trillion.com/#Contextual-Ad-Block) - COMPANY Show submenu for COMPANY - [About Trillion](https://www.trillion.com/company.html) - [Trillion Brands](https://www.trillion.com/brands.html) - [Blog](https://www.trillion.com/blog) - [Our Team](https://www.trillion.com/our-team.html) - [Careers at Trillion](https://www.trillion.com/careers.html) - [CONTACT](https://www.trillion.com/contact.html) - [LOGIN](https://www.trillion.com/login.html) Open main navigation Close main navigation - PRODUCTS Show submenu for PRODUCTS - [PRODUCTS & BRAND SEARCH](https://www.trillion.com/#Product-Brand-Search) - [Browser Search](https://www.trillion.com/#Product-Brand-Search) - [BNPL](https://www.trillion.com/#Product-Brand-Search) - [Coupon](https://www.trillion.com/#Product-Brand-Search) - [CONTENT & CONTEXTUAL](https://www.trillion.com/#Content-Contextual) - [Tiles](https://www.trillion.com/#Content-Contextual) - [Email](https://www.trillion.com/#Content-Contextual) - [Content Links](https://www.trillion.com/#Content-Contextual) - [Contextual Ad Block](https://www.trillion.com/#Contextual-Ad-Block) - COMPANY Show submenu for COMPANY - [About Trillion](https://www.trillion.com/company.html) - [Trillion Brands](https://www.trillion.com/brands.html) - [Blog](https://www.trillion.com/blog) - [Our Team](https://www.trillion.com/our-team.html) - [Careers at Trillion](https://www.trillion.com/careers.html) - [CONTACT](https://www.trillion.com/contact.html) - [LOGIN](https://www.trillion.com/login.html) - [GET STARTED](https://www.trillion.com/request-demo.html) [GET STARTED](https://www.trillion.com/request-demo.html) How can we help you? - There are no suggestions because the search field is empty. 1. [Trillion.com Knowledgebase](https://support.trillion.com/?hsLang=en) 2. [New Features](https://support.trillion.com/new-features?hsLang=en) # Bid Amount Bid Amount lets you set a direct dollar value for a SubID instead of a percentage-based bid modifier. Use this for keywords that don't use bid modifiers. ### When to Use Bid Amount: - For keywords that don't support percentage-based bid modifiers - When you want to set an exact dollar bid for a SubID ### Input Format: When entering SubIDs in bulk, use the format: SubID, Bid Amount #### Examples: s987654321, 1.00 - Sets the bid for SubID s987654321 to $1.00 s987654322, 0.50 - Sets the bid for SubID s987654322 to $0.50 1234567890, 2.25 - Sets the bid for SubID 1234567890 to $2.25 ### Difference from Bid Modifiers: - **Bid Modifiers**: Percentage adjustments applied to the campaign bid (e.g, +50%, -30%). You can learn more about Bid Modifiers [here](https://support.trillion.com/bid-modifier?hsLang=en) - **Bid Amount**: Direct dollar value that becomes the bid for that SubID (e.g., 1.00, 0.50) *Note: For keywords that use bid modifiers, users have the option to use the percentage format or Bid Modifiers (e.g., s123456789, 50%) instead of a dollar amount. 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