Campaigns

Campaign

Campaigns allow a user to organize their keywords in the dashboard. Cmpaigns can also provide certain settings that affect all the keywords/brands/segments contained within them. 

Campaign view (Dashboard)

Campaign settings

These settings include the campaign bid and the daily limit:
1. Campaign Type

• This indicates the type of keywords (Direct, Suggest, or RON) that are contained in the current campaign being viewed.

2. Campaign Bid

• This is the base bid that will be utilized by all keywords inside the campaign. Changing it will affect all keywords of the campaign. 
  • This value is required for all campaigns
  • This value must only be a positive value numeric
  • This value cannot be higher than the daily limit

3. Daily Limit

• Daily Limit to apply over the entire campaign. Once fully reached, all keywords bids will be paused.
• Campaign level daily limit is disabled by default and needs to be enabled by an account manager upon request. When enabled, the following rules apply:
  • Daily limit cannot exceed $1,000,000
  • Daily limit is required

4. Remaining Daily

• The budget remaining for the day. Computed as Daily Limit - Current Spend

Campaign Stats

The above shows the stats for all of the user's campaigns across a one year period

On the campaigns page, there are stats displayed for the entire user account. This represents the totals for the selected report date range (Yesterday, Today, 1M, 1Y, etc.)

Stats displayed on campaign pages

Filtered Totals

If the user has applied any filters, these are shown separately from the totals

For example, the filtered stats show the stats for user's suggest campaigns (based on the applied filter), while the (unfiltered) total continues to show the stats for all of the user's campaigns in the 1 year period.