Click Report Page

Introduction

The Click Report provides detailed information on the actual number of redirects generated for each keyword or SubID. This report helps users monitor traffic activity, evaluate keyword or SubID performance, and make informed adjustments to improve campaign outcomes.

User Interface

Features

Feature	Description
Export	Allow users to extract the current data from the report table into a csv file. Detailed documentation about this feature: Report Exports
Filters and Sorting	Allow users to customize the displayed data in the report table based on the available filters and data sorting. Detailed documentation about these features: Report Filters and Report Sorting

Table 1. Shows the outlined features on the Click Report Page

Columns

Column name	Data type	Filter type	Description
Campaign name	Text	List	Campaign name in which the keyword or SubID is included
Date/Time	Text	List	Timestamp when the actual redirect happened
Campaign Bid	Numeric	Range	Campaign bid when the actual redirect happened
Keyword/Brand	Text	List	Keyword or brand name of the selected SubID or the keyword itself
Device	Text	List	Device targeting of the keyword
Geo	Text	List	Geo targeting of the keyword
KW/Brand BM	Numeric	Range	Keyword modifier when the actual redirect happened
SubID	Text	List	SubID of the selected keyword or the SubID itself
SubID BM	Numeric	Range	SubID modifier when the actual redirect happened
Formula	Text	List	Visual computation of all modifiers involved
Remarketing	Text	List	Remarketing status when the actual redirect happened
CPV	Numeric	Range	Total cost per visit
Total Bid	Numeric	Range	Total bid after applying all the bid modifiers available
Target URL	Text	List	The actual URL used to redirect to

Table 2. Shows the column definitions for the Click Report Page