Keyword Page

Introduction

The Keyword Page provides a centralized view of all keywords associated with a specific campaign. It displays key data and performance statistics, enabling users to track, analyze, and optimize keyword performance effectively. With detailed metrics and insights, this page serves as a vital tool for managing campaigns and improving keyword strategies.

User Interface

Features

Feature	Description
Add Keyword	Allow users to add new keywords within the selected campaign. The users will be redirected to another page that allows them to encode the required details for the new keywords. Detailed documentation about this feature included in: New Campaign Page / Add Keyword Page
Edit	Allow users to update specific attributes of keyword within the campaign. (Image 2) Edit feature doesn't allow multiple keyword selection.
Clone	Allow users to clone existing keyword within the campaign. (Image 3) Clone feature doesn't allow multiple keyword selection. Cloning an existing keyword without changing any of its attributes will return an error.
Enable	Allow users to enable or disable multiple keywords at a time. (Image 4) The users can either tick the parent checkbox on the upper right corner of the table to select all of the rows or just tick the checkbox per row individually. Detailed documentation about this feature included in: Report Bulk Update
Archive	Allow users to archive or unarchive multiple keywords at a time. (Image 5) The users can either tick the parent checkbox on the upper right corner of the table to select all of the rows or just tick the checkbox per row individually. Detailed documentation about this feature included in: Report Bulk Update
Bulk Update	Allow users to bulk update keyword modifiers. (Image 6) Detailed documentation about this feature included in: Report Bulk Update
Export	Allow users to extract the current data from the report table into a csv file. Detailed documentation about this feature: Report Exports
Filters and Sorting	Allow users to customize the displayed data in the report table based on the available filters and data sorting. Detailed documentation about these features: Report Filters and Report Sorting
Bid Modifier	Allows users to set a specific percentage increase or decrease in the dollar bid of each keyword within the campaign, depending on its significance in the market. Detailed documentation about this feature: Bid Modifier

Table 1. Shows the outlined features on the Keyword Page

Columns

Column name	Data type	Filter type	Description
Keyword	Text	List	The keyword set by the user during campaign creation or adding new keyword.
Type	Text	List	The campaign type set by the user during campaign creation.
Redirects	Numeric	Range	Total number of redirects per keyword.
Bids	Numeric	Range	The total number of bids the user has made for the campaign. Currently available only for suggest.
Device	Text	List	The device targeting set by user during campaign creation or adding new keyword.
Geo	Text	List	The geo targeting set by user during campaign creation or adding new keyword
Avg CPV	Numeric	Range	The average cost per visit.
Bid Modifier	Numeric	Range	Percentage increase or decrease in the dollar bid.
Bid	Numeric	Range	Computed amount based on the bid modifier percentage otherwise, it equals to campaign bid.
Volume	Numeric	Range	Estimated volume of the keyword.
Status	Text	List	Current status of the keyword.
Spend	Numeric	Range	Total cost for the keyword.
Daily Limit	Numeric	Range	The daily limit for the campaign assigned by the user.
Bid Rate	Numeric	Range	The bid rate % of the campaign. Note that this is currently supported only for suggest. Direct keywords are not included in the aggregated total and if the campaign contains only direct keywords, it will be blank. Computed as `bids / requests * 100`
Win Rate	Numeric	Range	The win rate % of the keyword. Currently available only for suggest
CVR %	Numeric	Range	Conversion Rate. Haven't decided yet whether or not to include remarketed visitors
Conversion	Numeric	Range	The number of visitors that spent money on the advertiser's website.
CPA	Numeric	Range	Cost per Acquisition. This is how much the user paid for each conversion. Haven't decided yet whether or not to include remarketed visitors
Revenue	Numeric	Range	The amount of money earned from a visitor's click.
EPC	Numeric	Range	Earnings per click. Calculated as `user_roi (Revenue)` / `real_user_visitors (Redirects)`
ROAS	Numeric		Return on Ad Spends. Advertiser wants to know how much they earn from what they spend. Something Like profit margin. calculated as `Revenue / Spend` Ideally > 1, otherwise the advertiser is losing money

Table 2. Shows the column definitions on the Keyword Report Table