SubID Page

Introduction

The SubID Page provides an in-depth report and management interface for SubIDs within a specific campaign (folder). SubIDs represent granular data points used for tracking and optimizing keyword performance across various dimensions. Given that SubIDs are shared among many keywords and vice versa, this page offers a powerful way to analyze and adjust SubID modifiers, ensuring more precise control over bidding strategies. With advanced filtering, data visualization, and modification features, the SubID Page empowers users to make data-driven decisions and maximize the effectiveness of their campaigns.

Note that subids are made visible only if they have won from the given subids within the selected report date range.

User Interface

When initially accessed for a particular date range, the SubId report has to be generated in the background. This is mainly due to the amount of data we're processing this report from.

The SubId Report is regenerated every 45 minutes to ensure that the data is up to date.

Features

Feature	Description
Bulk Update	Allow users to bulk update SubID modifiers. (Image 2) Due to its large dataset, bulk selection on this page is limited to 50 items at a time. Detailed documentation about this feature included in: Report Bulk Update
Export	Allow users to extract the current data from the report table into a csv file. Detailed documentation about this feature: Report Exports
Filters and Sorting	Allow users to customize the displayed data in the report table based on the available filters and data sorting. Detailed documentation about these features: Report Filters and Report Sorting
Bid Modifier	A new feature that allows users to set a specific percentage increase or decrease in the dollar bid of each SubID within the campaign. Detailed documentation about this feature: Bid Modifier

Table 1. Shows the outlined features on the SubID Page

Columns

Column name	Data type	Filter type	Description
SubID	Text	List	This is a system generated value depending on the keywords campaign type. Suggest SubID start with the letter s followed by a random 10 digit number, while Direct SubID is a random 9-10 digit number.
Keyword	Text	List	Keyword name related to the SubID
Device	Text	List	Device targeting of the related Keyword
Geo	Text	List	Geo targeting of the related Keyword
Type	Text	List	Campaign type of the related Keyword
Total Spend	Numeric	Range	Total cost for the SubID
Avg CPV	Numeric	Range	The average cost per visit
Redirect	Numeric	Range	Total of redirects per SubID
Bid Rate	Numeric	Range	The bid rate % of the campaign. Note that this is currently supported only for suggest. Direct keywords are not included in the aggregated total and if the campaign contains only direct keywords, it will be blank. Computed as `bids / requests * 100`
Bid Modifier	Numeric	Range	Percentage increase or decrease in the dollar bid.
Max CPC	Numeric	Range	Maximum cost per click
Volume	Numeric	Range	Estimated volume of the SubID
Bids	Numeric	Range	The total number of bids the user has made for the campaign. Currently available only for suggest.
Win Rate	Numeric	Range	The win rate % of the keyword. Currently available only for suggest
CVR %	Numeric	Range	Conversion rate
Conversion	Numeric	Range	The number of visitors that spent money on the advertiser's website.
CPA	Numeric	Range	Cost per Acquisition. This is how much the user paid for each conversion.
Revenue	Numeric	Range	The amount of money visitors spent on the advertiser's website.
ROAS	Numeric	Range	Return on Advertising Spend. Advertiser wants to know how much they earn from what they spend. Something Like profit margin. calculated as `Revenue / Spend` Ideally > 1, otherwise the advertiser is losing money.

Table 2. Shows the column definitions on the SubID Report Table